The Lung Association

Wildfire Smoking

Agency: McCann Canada


Smoking was a significant concern back in the 80s/90s.

Now it's back, but not in the way you might expect.

This past summer, 16.5 million hectares of forest were burned in Canada. If you were outside, there's a good chance you breathed in the equivalent of a few cigarettes a day. Or more.

This professional campaign titled 'Wildfire Smoking' was published in Canada in October, 2023. It was created for the brand: The Lung Association, by ad agency: McCann Canada. This Design medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 5 months ago.


Advertising Agency: McCann Canada
Production Company: Craft Worldwide
Sr. Art Director: Justin Tabakian
Sr. Copywriter: Jordan Finlayson
CGI Artist: Ricardo Soto
Executive Creative Director: Brian Allen
Chief Creative Officier: Josh Stein
Chief Strategy Officier: AJ Jones


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.