Description
Back-to-school is one of the most competitive moments of the year. To stand out, WOOK, Portugal’s largest online bookstore, turned a simple online purchase into an epic adventure. A father tells his children how he battled his way into a wicked witch’s castle to retrieve their schoolbooks. But the kids already know the truth: he simply ordered everything from WOOK.
This professional campaign titled 'Wicked Witch' was published in Portugal in August, 2026. It was created for the brand: Wook, by ad agency: Coming Soon Lisboa. This Film medium campaign is related to the Education and Retail Services industries and contains 1 media asset. It was submitted about 3 hours ago by Founder: Marcelo Lourenço of Coming Soon.
Credits
Title: Wicked Witch
Client: Wook
Agency: Coming Soon
Creative Directors: Marcelo Lourenço | Pedro Bexiga
Copywriter: Marcelo Lourenço
Art Director: Pedro Bexiga
Production Company: Show Off | Mola
Director: Alexandre Montenegro
Dop: Cristiano Santos
Executive Producer: Tamiris Montenegro
Production Manager: Alexandre Papin
Production Coordinator: Filipa Almeida
Production Assistants: Beatriz Montenegro | Cristina Teixeira | Xico Santos | Beatriz Miranda
1st Assistant Camera: João Fangueiro
2nd Assistant Camera: Miguel Jesus
Gaffer: Pedro Nair
Electricians: Luís Cordeiro | David Silva
Production Sound Mixer: Bruno Garcez
Makeup Artist: Filipa Guerra
Wardrobe: Susana Volz
Still Photographer: Ivo Cordeiro
Post-Production: Mola Post
Post-Production Coordinator: Joana Ribeiro
Vfx Supervisor: Luciano Ottani
Animation Art Director: Guilherme Ferreira
Ai | Cgi | Vfx Artists: Guilherme Ferreira | Ian Silva | Bruno Sousa | César Santos
Sound Design Company: Mute
Sound Designer: Victor Mingates
