The KFC PI Diaries Part 1 The Brief
The KFC PI Diaries Part 2 The Chase
The KFC PI Diaries Part 3 The Verdict
Description
When Ogilvy heard about two men who targeted KFC branches as fake food inspectors to get free meals, the story – which later proved to be fake itself – inspired a three-part documentary-style campaign for their client detailing the “investigation” that followed. And Katlego’s storytelling skills and talent for comedy were immediately put on the case.
“The KFC PI Diaries” follows top Private Investigator Beckett Mathunzi as he pulls out all the stops to find the dastardly culprit, the clues mounting up as he gets closer and closer to solving the mystery. Like, really close. Fantastic casting, quirky and understated comedic timing and editing and a Coen brothers-inspired shooting style makes for a riveting and hilarious crime investigation “whodunnit”.
And with the three films achieving over three million views within three days, it seems we’re not the only ones to think so.
So if you’re looking for answers for your concept idea and need a razor sharp mind to crack the case, contact Spitfire and we’ll get Katlego onto it. Because all the evidence points to a brilliant result.
This professional campaign titled 'Whodunnit? Katlego is on the case with KFC. ' was published in South Africa in September, 2022. It was created for the brand: Comedy Club, by ad agency: Ogilvy. This Integrated medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 1 year ago by Production Assistant: Hloni Ntsooa of Spitfire Films.
Credits
CLIENT:
Marketing Manager: Kim Bryden
Senior Brand Manager: Emma Coville
Chief Marketing Officer: Sam Redman
AGENCY:
Creative Director: Leon Kotze
Creative Director: Safaraaz Sindhi
Senior Art Director: Francois van Tonder
Copywriter: Antoinette Johnson
Group Account Director: Merushka Pillay
TV Producer: Lesley-Anne Roe
PRODUCTION HOUSE:
Director: Katlego Baaitse
Executive Producer: Liesl Lategan
Senior Producer: Yolandi Mes
Producer: Bale M
Production Manager: Relebohile Thianye
Jnr Director: Hloni Ntsooa
Production Assistant: Tapiwa Nyamawayo
Production Intern: Mamello Mbambo
CREW:
1st AD: Cameryn Clarke
DOP: Diego Olliver
Focus Puller: JP Turvey
Loader: Ranaa Cevikmen
Key Grip: Riaan Hanekom
BB Grip: Alex Kauffenstein
Key Gaffer: Jean Du Plessis
Spark: Lusekwane Dlamini
DIT/VIT Operator: Ryan Sheppard
DIT/VT Assistant: Grant Falconer
Sound: Tony Honeybun
Art Director: Mica Mckechnie
Props Master: Rebecca Romero
Art Dept. Driver: Danny Quibintaba
Art Casual: Zakele Ewangwa
Food Stylist: Kristen Ferriman-Else
KFC Cooker: Frans Machete
Food Stylist Assistant: Sindi Mkhize
Wardrobe Stylist: Melissa Henderson
Casting Director: Kevin Grey
Makeup Artist: Tshego Ramorwesi
On Set Medic: Neo Makola
Unit Manager: Simphiwe Banda
Unit Assiatant: Tshepo Stuurman
Security: Thuso Security
Catering: Cradle Film & TV Catering
Edit and Grade: Ryan Young
Online VFX: Michael Langer
Final Mix: Jo Darling & Johan Theron
