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Wrangler decided to be in the International fashion show Who's Next 2007 by creating a street visual performance with dummies.
During the two days of the show (7-8th of September) a few hours before the opening of the gates, Wrangler was outside awaiting to surprise the visitors with 60 dummies.
The Saturday 8th of September during the night we took the dummies to the most Parisian crowded areas.
This NSFW professional campaign titled 'Who's Next 2007' was published on September 19, 2007. This Ambient medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 15 years ago.
Advertising Agency: TriBeCa, Paris, France
Creative Management: Laurent Valembert, Julien Lardenois
Executive Chief Producer: Benjamin Nogues