Agency: BBH


The picturesque 40-second advertisement was filmed in Iceland, where the rugged terrain and extreme climate allowed the A6 to perfectly showcase the benefits of its cutting-edge technologies. The film captures rain sensors operating the wipers; headlights automatically switching on as it turns dark; lane assist technology guiding the vehicle within the boundaries of its lane; a thermal imaging night-vision system detecting pedestrians in the dark; and auto dimming in the rear-view mirror when another vehicle's headlights are detected. All the while, the A6's speedy "decision making" process is dramatized by a finger-clicking motif, a soundtrack which illustrates the thousands of split-second decisions the vehicle is constantly making to assist its driver. The film carries an equally sharp end line: Quick to react.

This professional campaign titled 'Snap' was published in United Kingdom in June, 2012. It was created for the brand: Audi, by ad agency: BBH. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: BBH, UK
Creative Directors: Nick Kidney, Kevin Stark
Creatives: Gary Arnold, Neil Ritchie
Producer: Matthew Towell
Team Manager: Melissa Moffit
Team Director: Simon Coles
Strategy Director: Neil Godber
Production Company: B-Reel
Director: Filip Tellander
Executive Producer: Philippa Allen
Producer: Ben Mann
DoP: Fredrik Bäckar
Post Production: The Mill
Editor / Editing House: Final Cut
Sound: Factory Studios


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.