Who Knows how far our Network Will go

In a world where being connected is essential, Orange is extending the run of its international campaign devoted to what has always set it apart: the quality, reliability and innovative power of its network. True to its signature "Orange is here", the brand celebrates a simple ambition: to let everyone stay connected everywhere, in the moments that matter, today and tomorrow.
This international campaign, created by Publicis Conseil, is set against a spectacular backdrop: the surface of the Moon. We follow Eva, an astronaut who, in the midst of her mission, gives herself over for a few moments to music and dance, in a pure moment of joy and letting go. She loses herself in an unexpected choreography set to energetic, upbeat music; in this extraordinary environment, her movements seem to defy the laws of gravity.
Through this deliberately offbeat story, brought to the screen by directors Julien and Quentin of Hamlet, Orange chooses exaggeration as a creative device to illustrate a simple conviction: its network has never stopped pushing back its boundaries. A way of picturing the ambition for innovation that drives the brand, and the new possibilities opened up by satellite technology.
Through this story, at once spectacular and deeply human, Orange brings to life a powerful idea: a network that keeps pushing the limits of technology ever further to deliver ever more connectivity, while always remaining in service of what matters most: human connections.

A statement designed to strengthen the brand's emotional dimension while showcasing what underpins its technological leadership: a network built to support real life, closely attuned to consumers' everyday uses and expectations.

Launched on 28 June, the campaign is being aired again in France in a new wave from 24 August, with a full media plan including TV, YouTube, SVOD platforms, social media, as well as press and outdoor advertising.