Who are you at home?
Description
Insight: So, if you are looking at the real estate landscape, most brands are showing Luxury & Peace in their campaigns. Even the 30 Lac (36k USD) apartment is a luxury apartment now.
I used to work as a Real Estate agent; none of my clients chose the apartment for the LUXURY word, but they looked more at how this apartment would fulfil their intimate requirements.
The current real estate landscape talks more about luxury - Luxury and luxury that is soulless because it lacks human sentiments.
So, with this campaign we are trying to tap into the emotion of individuals as who they are actually when they are at home.
Most are the opposite of what they do at work. I am a gamer at home but a marketing guy at work; likewise, some are Gardeners, Musicians, party animals, etc.
Through this campaign, I am trying to talk directly to who they are at home.
So, The brand connects more on an emotional level.
This professional campaign titled 'Who are you at home?' was published in India in February, 2024. It was created for the brand: RE/MAX, . This Digital, OOH Outdoor, and Print media campaign is related to the Real Estate industry and contains 5 media assets. It was submitted 2 months ago.
Credits
Advertising Agency: RE/MAX India (In-house Team)
Production: RE/MAX India (In-house Team)
Art Director: Hitesh Sharma
Copywriter: Nishant Tomar
