Description
Built around the idea of being so caught up in something that you forget about everything else, the campaign creates a playful, absurdist world where the sale is the only thing on the main character’s mind. No matter how important the moment, nothing can compete with the thought of Centrepoint’s incredible discounts.
This obsession unfolds in increasingly unexpected ways: a woman who can't stop thinking about the sale while reporting her husband's disappearance; an expectant mother whose mind is on the sale during her baby's ultrasound; and a father-in-law who responds to a marriage proposal by naming the promotion instead of giving his blessing.
Each scenario takes an everyday, emotionally charged moment and turns it on its head, creating comedy through the sheer absurdity of the characters' reactions.
This professional campaign titled 'White Wednesday Sale' was published in Bahrain, Saudi Arabia, and United Arab Emirates in October, 2026. It was created for the brand: Centrepoint, by ad agency: ‿ and us. This Digital and Film media campaign is related to the Fashion and Retail Services industries and contains 3 media assets. It was submitted 42 minutes ago.
Credits
Client
Brand: Centrepoint
Head of Marketing, Babyshop: Mitin Chakraborty
Senior Manager: Ruba Sidani
Agency
Agency Group: And Us Group
Agency: ‿ and us
Group CEO, Founder & Creative Chairman: Fadi Yaish
Creative Directors: André Marchesi, Gal·la Basora
Art Director: Renan Correa
Copywriter: Rajorshi “Rajo” Sircar
Head of Strategy: Mostafa Hashish
Business Director: Lama Halimeh
Account Manager: Mohammed Negm
Direction & Production
Director: Mohamed Bedair
Cinematographer: Anas AlKassim
Editor: Nathalie Moussa
Colorist: Belal Hibri
Art Director (PH): Zainab Vimanwala
Executive Producer: Ashish Varghese
Producer: Ashwin Menon
Post Producer: Luana Chaptini
Production Manager : Stephanie Abu joude
Production Assistant : Gaby Dundee
