What type of eater are you?
Description
Do you always finish your chicken, or do you leave valuable meat on the bone?
This debate gave me an idea for KFC: exploring people’s behaviour and relationship with chicken.
Fast-food communications mainly focus on the product (crispy, spicy...) or the price (menu deals). Rarely people. Even in Australia, the current campaign is price-focused: "Shut up and take my money!"
I wanted to create a new territory that focuses on a reality, which could be implemented internationally and used as a reference. This also positions KFC as a chicken expert.
This student campaign titled 'What type of eater are you?' was published in Australia, France, and United States in March, 2024. It was created for the brand: KFC, . This Print medium campaign is related to the Food industry and contains 2 media assets. It was submitted about 1 month ago by Strategic Planner: Philippe.
Credits
Strategic Planner: Philippe Oczak
Art Director: Philippe Oczak
Copywriter: Philippe Oczak
