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The North Face

Wherever. Together.

School: Miami Ad School

Description

There are women all around the world who spend their days outdoors - often traversing over uneven and steep terrain - who we don’t conventionally consider explorers. To the next generation of explorers, what could be more inspiring? We identify women in developing countries who champion causes such as education, entrepreneurship and empowerment. Collaborating with the popular fitness tracking app Strava, their daily walking route is mapped and mirrored all over the world. When women run, hike or cycle along these special routes, we turn their miles into contributions. Bringing sisterhood to the outdoors, we dare to lead the world forward through exploration.

This student campaign titled 'Wherever. Together.' was published in India in May, 2020. It was created for the brand: The North Face, by ad school: Miami Ad School. This Digital medium campaign is related to the Fashion, Public Interest, and Retail Services industries and contains 5 media assets. It was submitted about 4 years ago by Miss: Palak Kapadia of Miami Ad School.

Credits

Advertising School: Miami Ad School, Mumbai, India
Copywriter: Palak Kapadia
Art Director: Xavi Ocaña
Art Director: Catarina Barcala

ADVERTISING

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