RANKIN joins forces with Richard Curtis to create film for Extinction Rebellion, demanding from Governments #WhereIsYourPlan As General Election season begins and marking six months since the UK Parliament declared an Environment and Climate Emergency, Extinction Rebellion - which has just celebrated its first year anniversary - is releasing a short film calling for everyone to demand their government's plan to address the crisis ... #WhereIsYourPlan Through voices representing a lifetime, aged 8 to 80, the film demands that leaders around the world act on the climate and ecological emergency, including stopping the destruction of our forests, our oceans and our wildlife, reducing zero carbon emissions as a matter of urgency and investing in a green economy. The concept behind this globally significant film - presenting the demands of the climate movement and extinction revolution - was developed by filmmaker Richard Curtis, and refined, shot and produced by RANKIN, an agency headed up by the British photographer and cultural provocateur of its namesake. But the high profile support didn’t stop there ... featuring faces from Downton Abbey to Love Island, and including the likes of Ellie Goulding, Daisy Lowe, Jaime Winstone, Chris Packham, Imelda Staunton, Jim Carter and Stephen Frears, the video showcases a series of short clips where voices from every generation, representing a lifetime, make an emotive demand to governments for their plan to address the emergency. Directed by Jordan Rossi of RANKIN, the film shows that despite our race, age or gender, people need to unite against the threat of the global warming crisis. No matter who you are, this is an issue that will affect everyone, and the video reflects our last shot at making a difference. Now is the time for positive action on a scale as yet unseen. It’s time for the people in power to listen, and it’s time for them, as well as us, to act now, to protect all life on our planet. #WhereIsYourPlan Gail Bradbrook, cofounder of Extinction Rebellion “If the British Government were to cut carbon emissions within the so called carbon budget we have, we would need to go from 1.5% annual cut to about 24%. That needs a serious plan. Our children, our future and our wildlife need our Government to step up and face reality. “ Chris Packham “Time has run out. It’s act now or face almost unimaginable consequences for life on Earth. So if the drivers of change are asleep at the wheel, it’s time to shake and wake them with one hand and to empower ourselves to make our own differences with the other.” Jaime Winstone ‘This film must reach governments and ring the alarm bell to act now on the climate crisis we are all living in. We must all ask of them #WhereIsYourPlan’ Kofi Klu, Stop the Maangamizi / XR International Solidarity Network "This clearly demonstrates the hard work being put into ensuring a growing diversity of Peoples of Conscience voices from all over the World back XR up in internationally catalysing Rebellion and equitably amplifying the urgency of tackling Climate Breakdown as the topmost globally unifying matter for us all at this increasingly dangerous time of escalating Climate and Ecological Crises!" Daze Aghaji, Extinction Rebellion Youth “As young people, having a plan is vital for having hope for our futures. We need governments to act now and take the climate and ecological emergency seriously. We need to be active in our democracy and ask the government #WhereIsYourPlan” James Bargent, Producer at MassiveMusic "Extinction Rebellion are on the front line of one of the most important subjects of our time and we're pleased to be amplifying their message with a soundtrack as immediate as their cause." Dr Vishal Chauhan, Doctors for XR “The Government has failed to produce a plan to safeguard our health and safety through this crisis. As doctors we have a duty to rebel against the government in the best interest of all people and the planet." Bella Lack, 16 year old Environmentalist, Youth director Reserva YLT, Writer for The Ecologist, Youth Ambassador for Born Free FDN and Jane Goodall Institute. My generation is being handed a planet riddled with extinction and infested with greed. If our species is to find a sliver of hope among the wreckage, we must create it ourselves, and we must create it through action. Daisy Cooper, 13 year old Environmentalist Climate change is happening whether you like it or not. The question is, are governments willing to do something about it or are they prepared to face the consequences in the future? Social Media Tags: #WhereIsYourPlan #ExtinctionRebellion @RankinPhoto @ExtinctionR
This professional campaign titled '#WhereIsYourPlan' was published in United Kingdom in November, 2019. It was created for the brand: Extinction Rebellion, . This Digital medium campaign is related to the Public Interest industry and contains 19 media assets. It was submitted over 4 years ago.
Advertising Agency: RANKIN, London, UK