Extinction Rebellion

How Normal Was Normal?


A one-minute film for Extinction Rebellion to announce the activist group’s ‘No Going Back’ campaign.
Extinction Rebellion is once again giving voice to global dissatisfaction – this time around returning to ‘normal’. Stating that the challenge of addressing the pandemic is inseparable from the climate and ecological emergency – both must be addressed in tandem to secure a safe future for all. The activist group asks the public to take part in a series of silent protests on Saturday 30 May at 12 noon. The protest has been designed so that people are physically distanced at 3 metres apart, with Extinction Rebellion asking that everyone wear protective masks in order to take part and only travel walking or cycling distance.
Posing the question, ‘How Normal was Normal?’, the film was shot in Sydney, Australia during the lockdown and juxtaposes the beauty of empty streets, restaurants and offices with oppressive sounds of the madness of a pre-lockdown “normal” life. It examines everything from political lies to consumerism, excessive greed, the climate crisis, and advertising.

This professional campaign titled 'How Normal Was Normal?' was published in United Kingdom in June, 2020. It was created for the brand: Extinction Rebellion, . This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 3 years ago.


Creatives: Marco Mollo, Luke O’Driscoll
DP and colour grading: Milos Mlynarik
Edit and sound design: Tim Arnold AV
PR / Communication: The Humblebrag Amsterdam

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