Where There's Wonder, There's WOW.

How do you motivate people to visit the New England Aquarium? You create a campaign that reflects the true experience and brings the exhibits to life with a stunning lifelike visual approach. In short, you WOW them.

Inspired by visitor’s authentic reactions to the Aquarium's unique marine life, we created a stunning typographic series that brought to life the emotions of the word WOW. Those three letters, crafted from coral, anemone, seaweed, rocks, moss, and, of course, joined by the animals themselves, became both the message and the visuals that drove more ticket sales than ever before.