Apparently both Canada and the US has complained about the tagline of this campaign. Obviously some people didn't get it. It's a highly self ironic line. When we refer to Australia in the northern hemisphere, we usually use strong terms describing how far Australia is. Now the tables have been turned. Australians are saying Europe and the US is the one that is far. I think the tagline is a great contrast to the beautiful imagery.
This professional campaign titled 'Where the bloody hell are you?' was published on April 01, 2006. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 17 years ago.