Where Next?

Agency: Zuck Independent Agency

Where Next?


A series of posters for Air Arabia, the Middle East's largest low-cost airline, to create a poster row campaign showcasing 4 iconic destinations: Yerevan, Milan, Paris, and Cairo.

The concept behind the campaign is to answer Air Arabia's tagline, "Where Next?" by highlighting the range of destinations available to travelers. Each poster depicts a prominent location representing the city and country with the headline "Paris Next" or "Cairo Next," for example, and the body text "Or choose from 190+ other destinations."

The poster series features CGI-modeled travelers who represent nomads and budget travelers who are the target audience of Air Arabia. The visual campaign also features CGIs of travel landmarks, capturing the beauty and charm of each destination and encouraging passengers to explore new exciting locations.

The campaign is set to allow a global audience to appreciate the creativity and inspiration behind traveling and exploring. The row showcases a visually stunning campaign that resonates with a global audience.

This professional campaign titled 'Where Next?' was published in Armenia in March, 2023. It was created for the brand: AirArabia, by ad agency: Zuck Independent Agency. This Digital medium campaign is related to the Hospitality, Tourism industry and contains 4 media assets. It was submitted over 1 year ago by Creative Director: Ashot Hovakimyan of Zuck Independent Agency.


Advertising Agency: Zuck Independent Agency


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