Description
Capturing the quirks of an Australian Christmas and its day-after chaos, AAMI has launched a humorous new campaign tinged with a human truth, via Ogilvy.
Called When the Festivities are over, it is AAMI’s first-ever Christmas campaign and portrays what happens when that Boxing Day food coma feeling clashes with unexpected events.
It is live nationally across TV, BVOD, SVOD, cinema, OOH (including large format, small format and special build), social and audio and will run until January 20. It builds on the AAMI brand platform developed by Ogilvy and launched at the start of the year, embracing the quirks and challenges of Australia and reinvigorating AAMI's long-standing tagline ‘Lucky you’re with AAMI’.
This professional campaign titled 'When the festivities are over' was published in Australia in November, 2024. It was created for the brand: AAMI, by ad agencies: Ogilvy Melbourne and Scoundrel. This Film and OOH Outdoor media campaign is related to the Insurance industry and contains 5 media assets. It was submitted 13 days ago.
Credits
Client: Suncorp
Creative: Ogilvy
Production: Hogarth
Director: Tim Bullock
Production Company: Scoundrel
