Using voice data from the hate speech of Cory Bernardi and Pauline Hanson to inform the animation of MQFF’s new brand icon, the campaign takes negative messages and turns them into art, telling a visual story of strength and love.
The resulting 30 second film launching as a cinema trailer this week, turns the tables on a hostile and conservative political agenda to demonstrate MQFF’s ability to overpower hate with inclusive stories that promote tolerance and diversity.
This professional campaign titled 'When the agenda is to divide, we need stories that unite' was published in Australia in March, 2017. It was created for the brand: Melbourne Queer Film Festival, by ad agency: JWT. This Film medium campaign is related to the Media and Recreation, Leisure industries and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: J Walter Thompson, Melbourne, Australia
Executive Creative Director: Kieran Antill
Creative Directors: Jim Walsh, Jess Lilley, Annie Price
Account Director: Jacob Hewitt
Account Manager: Patricia Tucker
Agency Producer: Stephanie McDonald
Agency Editor: Dave Wade
Agency Designer: Scott Butler
Agency Senior Artworker: James Ayling
Visual Production Partner: Onformative
3D Motion Artist: Bernd Marbach
Sound Partner: Electric Dreams Studios
Sound Design: Cornel Wilczek