When our game has its moments, lucky you're with AAMI
Description
Australian footy is great. Yet for all its greatness, it isn't a perfect game. That's why Australians love it so much.
What's not so great is when footy accidents happen, like kicking a ball into a gutter and smashing a windscreen. That, and the many other quirky things that go wrong with footy, are the focus of AAMI’s latest campaign via Ogilvy.
Showcasing the unique challenges that footy brings to both professional and community players, AAMI’s new ‘When our game has its moments' campaign reinforces how Australia's largest national Insurer is a part of Australian life. And how, when things go wrong, it's Lucky you're with AAMI. The campaign reminds the audience of the insurer’s long-standing relationship as official major partner of the AFL and AFLW.
It will be seen across TV, BVOD, streaming, OOH, social, radio and press.
This professional campaign titled 'When our game has its moments' was published in Australia in August, 2024. It was created for the brand: AAMI, by ad agency: Ogilvy Melbourne. This Film, OOH Outdoor, and Print media campaign is related to the Insurance industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
Client: AAMI (Suncorp)
Mim Haysom: CMO/EGM Brand & Customer Experience
Rapthi Thanapalasingam: Head of Brand & Content
Toby Gill: AAMI Brand & Marketing Manager
Liza Friedman: AAMI Marketing Lead
Breanna Webster: Mass Brands Marketing Specialist
Jenny Hutchison: EM Group Sponsorships & Community
Gabrielle Emmett: Sponsorship Lead
Susie Turner: Sponsorship Specialist
Strategy and Creative: Ogilvy Australia
Media: OMD
Production: Hogarth
Production Company: Scoundrel
Director: Tim Bullock
VFX: Blockhead VFX
Sound: Squeak E Clean Studios
Media: OMD
Retoucher: Aaron Foster @ Studio ADFX
MCG photograph supplied by: MCG
Northern Territory photograph supplied by: Colin Uren
