When home turns into a horror movie...

Every Halloween, brands try to out-scream each other with louder scares and darker monsters. But Crest decided to look closer to home, literally.

Because sometimes, the real horror is not in haunted houses, it is in your home and cleaning can feel like surviving a horror movie. So instead of ignoring that truth, Crest embraced it.

We turned everyday chores into scenes straight out of a horror classic. Using the visual language of cinema, with eerie lighting, dramatic typography, and suspenseful titles, each poster became its own mini movie: “When the floor haunts you,” “When the bathroom scares you,” “When the dishes frighten you.”

Behind every headline was one simple promise: even the worst household nightmares can be defeated with Crest.
Released on social media in the days leading up to Halloween, the campaign stood out with a mix of cinematic craft and local humor. The visuals felt big, but the insight was small and true, a wink to Mauritian homes where people laugh about the chaos of cleaning rather than hide from it.

While others chased ghosts, Crest reminded everyone that real monsters do not live under your bed, they live in your sink and when your house turns into a horror movie, there is only one hero to call: Crest.