ADVERTISING

Discovery's Shark Week Crest

A Shark Week-Crest Brand Integration You Can Sink Your Teeth Into

Agency: 2C Creative

Description

Overzealous tour guide with a winning smile or bull shark with killer teeth... whose grill are they really checking out? This concept is explored in the newest co-branded integration marrying Shark Week with Crest. Developed and written by Discovery writer/producer Daniel Tripod and executed by 2C Creative (“2C”), the spot is equal parts live action and CG, with a clever, humorous approach that has become synonymous with such collaborations. Known for its award-winning integrations, 2C has been a long-time partner of Discovery, with last year’s Shark Week-Crest campaign earning 6 Promax Awards and a Golden Trailer Award.

This professional campaign titled 'A Shark Week-Crest Brand Integration You Can Sink Your Teeth Into' was published in United States in July, 2019. It was created for the brands: Crest and Discovery's Shark Week, by ad agency: 2C Creative. This Integrated medium campaign is related to the TV Promos industry and contains 5 media assets. It was submitted about 3 years ago by President: Kristien Brada-Thompson of Brada PR.

Credits

Advertising Agency: 2C Creative, Miami, United States of America

Coca-Cola

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