When the jackpot increases, smiles multiply. The new starting Loto jackpot is approximately Rs 8 million. (Starting from 18 December 2025)
When the jackpot increases, dreams come to life. The new starting Loto jackpot is approximately Rs 8 million. (Starting from 18 December 2025)
When the jackpot increases, the future takes shape. The new starting Loto jackpot is approximately Rs 8 million. (Starting from 18 December 2025)
Description
Context:
For 16 years, the price of Loto never moved. Then everything else did. Inflation reshaped daily life in Mauritius.
And when Loto’s price increased for the first time, most brands would have hidden it.
Loto chose to face it. Because this increase came with a new starting jackpot, higher from the very first draw, changing what people allow themselves to dream of.
Big Idea:
When everything goes up, people instinctively track it. So we gave them a line. One continuous rising graph becomes the campaign itself. Not measuring money, but measuring people. As the starting jackpot increases, the line rises through human expressions.
Smiles stretch wider. Hands open. Eyes project further. Each visual is a point on that curve. Together, they reveal a simple truth people already feel but never see. When everything goes up, so do dreams.
This professional campaign titled 'When Everything Goes Up, So Do Dreams' was published in Mauritius in December, 2025. It was created for the brand: Lottotech, by ad agency: GREY Mauritius. This Print medium campaign is related to the Lottery industry and contains 3 media assets. It was submitted about 3 hours ago by Creative Director: Shane Seeam of GREY Mauritius.
Credits
Advertising Agency: Grey Mauritius
Creative Director: Shane Seeam
Strategist: Lovish Tulloo
Art Director: Kevin Gunputh
Graphic Designer: Bhavish Dindoyal / Kinsley Annea
Copywriter: Bertrand Herisson
