ADVERTISING

Lottotech

A Noteworthy Ladder

Agency: GREY Mauritius

Description

When Jazzy, a young musician from Batterie-Cassée, graduated from Berklee, it became a national moment. Behind him stood Mo’zar, a music school partly supported by Lottotech through its ongoing commitment to the arts. Every Loto player contributed to the journey. This was our chance to show how games and the company behind them can quietly spark extraordinary impact across Mauritius. We transformed Jazzy’s story into a striking visual metaphor: a ladder built from musical notes. Each note a step from Batterie-Cassée to Berklee elevated by the quiet support of thousands. A minimalist print. A resonant line: “Every game you played, amplified every note he played.” The product remained invisible. But the impact was impossible to ignore.

This professional campaign titled 'A Noteworthy Ladder' was published in Mauritius in May, 2025. It was created for the brand: Lottotech, by ad agency: GREY Mauritius. This Print medium campaign is related to the Gambling, Gaming, and Lottery industries and contains 1 media asset. It was submitted 5 months ago by Creative Director: Shane Seeam of GREY Mauritius.

Credits

Advertising Agency: GREY Mauritius
Creative Director: Shane Seeam
Strategist: Lovish Tulloo
Art Director: Stephane Ramchurn
Graphic Designer: Bhavish Dindoyal
Copywriter: Jean Yvan Marechal / Bertrand Herisson

ADVERTISING

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