From Nests to New-builds
From Beehives to Bungalows
From Igloos to Inner-city pads
Description
A multi-channel campaign for home tech giant, BOXT — one that flips the scripts on home energy advertising.
We created a cast of creatures - bees, squirrels and penguins (naturally), each representing BOXT’s core audience types, living out the very real chaos we all face at some point: boilers breaking, bills rising, homes overheating.
It’s playful and fun, but rooted in real customer insight: homeowners see their energy challenges and homes (or habitats) as completely unique. The campaign reimagines those struggles as creature worlds - from a busy bee family mid–boiler breakdown to penguins sweating through a British heatwave.
Crafted animation, a bespoke score, and brought to life by the voice of the one and only Jane Horrocks.
This professional campaign titled 'Whatever your habitat' was published in United Kingdom in September, 2025. It was created for the brand: BOXT, by ad agency: Über Agency. This Content, Film, and OOH Outdoor media campaign is related to the Electronics, Technology industry and contains 7 media assets. It was submitted 3 months ago by creative director: Rob Sandom of Uber.
Credits
Advertising Agency: Über Agency
Production Company: Über Agency
Animation: Arcade Studio
Audio: String & Tins
Creative Director: Rob Sandom
Copywriting: Rob Sandom, Greg Clark, Sam Evans
Design: Paul Copley
