Description
To mark the launch of their physical payment cards, Kardpay came back to me again.
They now needed a longer and a more scripted ad than the previous one. "More cinematic".
I put a ton of thought into it and started to handle the pre-prod, prod and post-prod to turn this 2‑min ad from an idea in my head into something that hopefully works.
With the whole "it’s an ad" constraint in mind, the challenge was to build a story that grabs attention fast and holds it, while revealing the product as late as possible (in two beats I'd say here).
This professional campaign titled 'Whatever the emergency' was published in Multinational Worldwide in October, 2026. It was created for the brand: Kardpay, by ad agency: Artkeez. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 12 minutes ago.
Credits
Director, DoP, camera, production: Arnaud Michanol (Artkeez)
VFX, editing & grading: Arnaud Michanol (Artkeez)
Motion graphics: Arnaud Michanol (Artkeez)
Sound design - Foley : TSaudio & Arnaud Michanol (Artkeez)
