Description
Environmental damage is easy to ignore when it happens one small act at a time. For the 2026 Nigeria PachiPanda Challenge, a youth climate innovation competition, we put that damage back in our faces. We turned everyday individuals into giants, showing how one person’s careless act grows into a crisis that an entire community has to live with. Our cities will only give what they get. So PachiPanda called on young Nigerians to give them better ideas.
(Led by MTN Nigeria with WWF, NCF, UNDP and Deloitte.)
This professional campaign titled 'PachiPanda Challenge: What We Give' was published in Nigeria in July, 2026. It was created for the brand: MTN, by ad agency: SO&U. This Design, Digital, and Static Images media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 10 hours ago.
Credits
Advertising Agency: SO&U
Deputy Creative Director / Copywriter: Sotonye Lawson
Associate Creative Director / Art Director: Kolade Akintola
Creative Director: Emeka Ajuzie, Oluwaseun Odukoya
