The brief was to create an iconic piece of content for South Arica's most iconic brand. To achieve this we needed something truly disruptive and unprecedented for the category and South African communication in general. MTN has always had a very strong brand persona and a lot more street cred than its competitors. At its best MTN has created work that locates and involves itself in the culture of the times. Our aim was to create something that embraces the digitally connected world of entertainment we are living in right now.
This professional campaign titled 'Mic drop' was published in South Africa in April, 2018. It was created for the brand: MTN, by ad agency: TBWA. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: TBWA\hunt Lascaris, Johannesburg, South Africa
Creative Directors: Pete Khoury, Clément Vigné, George Low, Shane Forbes