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Mr DIY

What's wrong with Grandpa?

Agency: Fishermen Integrated

Description

Grandpa is trying something that he has never done before. Will he be able to pull it off? Watch the film to find out.

Malaysian based home improvement retailer, MR D.I.Y. has collaborated with award winning advertising and digital agency, Fishermen Integrated on a heartwarming web film for the upcoming Chinese New Year.
With all the hype about Artificial Intelligence in the past few years, MR D.I.Y’s CNY ad definitely adds a nice twist to the need for A.I technology.

There has been a lot of talk about A.I and how powerful it is becoming, there is a better kind of AI that artificial intelligence will never match – the ‘AI’ in Wo Ai Ni (I Love You).

Mr DIY wanted to break free from the usual Gong Xi Fa Cai prosperity messages and reach out to the Chinese community, who shy away from vocal expressions of love, to start a far more valuable tradition – by saying Wo Ai Ni to their loved ones.

This professional campaign titled 'What's wrong with Grandpa?' was published in Malaysia in January, 2024. It was created for the brand: Mr DIY, by ad agency: Fishermen Integrated. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 1 month ago.

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