Description
Hockey night is one of the last rituals that reliably pulls a family into one room together. As the Official On-Demand Delivery and Pick Up Partner of the NHL, DoorDash wants to be the reason why that ritual runs smoother, without missing a moment of the action.
"What's For Hockey," reframes what it means to be a hockey family by creating a universe where casual hockey fans are core to the fandom. Some fans watching from home can't name the starting lineup, but they can answer the campaign's namesake question in a split second.
This professional campaign titled 'What's for Hockey' was published in Canada in October, 2026. It was created for the brand: DoorDash, by ad agency: Broken Heart Love Affair. This Film, Integrated, and OOH Outdoor media campaign is related to the Delivery and Rideshare Services industry and contains 1 media asset. It was submitted about 5 hours ago.
Credits
AGENCY
Agency: Broken Heart Love Affair
President: Rachelle Claveau
Chief Creative Officer: Carlos Moreno
SVP, Strategy: Kristy Pleckaitis
Creative Directors: Matthew McDonald, Layton Wu
SVP, Executive Producer: Erica Metcalfe
Project Specialist: Jordyn Saragosa
Designer: Dustin Cordeiro, Janna Juan, Jodi Patel
Design Director: Ben Ruby
CLIENT
Client / Brand Name: DoorDash
Senior Manager, Integrated Marketing: Delly Dyer
Associate Manager, Integrated Marketing: Emma Korol
Head of Marketing, Canada: Maham Mahmood
Manager, Brand Partnerships: Brandon Harripaul
Manager, Brand Partnerships: Hank Kauffman
Director, Global Brand Partnerships: Ariel Gambardella
Business Lead: Martine English
Director, Brand and Creative, Canada: Heather Cameron
Executive Creative Director: Kirsten Rutherford
Group Creative Lead: Yusong Zhang
Senior Copywriter: Flavio Cherem
Rachel Dady: Head of Brand Voice
Head of Brand Design: Ruby Lee
Senior Designer: Sasha Mills
Senior Designer: Eva Edgren
Senior Designer: Ting Ting Chang
Project Manager: Funmi Ajike
Project Manager: Yusra Asif
Global Head of Brand and Creative: Jennifer Richardi
VP, Brand and Consumer Marketing: Gina Igwe
Social Media Manager: Alex Mugisha
Director of Social: Zaria Parvez
Head of Canada Communications: Trent Hodson
Senior Associate, Consumer Paid Marketing: Trevor Fennessy
Senior Associate, Consumer Paid Marketing: Alex Gatus
Senior Associate, Consumer Performance Marketing: Rubén Reyes
Associate Manager, Consumer Retention Marketing: Lucas Varone
Associate Manager, Brand Media, Canada: Luna Jiao
Manager, Brand Media: Malcolm Macleod
Senior Manager, Brand Media: Monica Tam
NHL
Vice President, Integrated Marketing: Nicole Lee
Senior Manager, Partnership Marketing: Carolyn McPherson
Account Executive, Partnership Marketing: Ben Codas
THE TEAM - HOCKEY
Executive Vice President: Judd Moldaver
Vice President, Marketing & Client Services: Rachel Feucht
Director, Operations & Business Development: Adam Phillips
PRODUCTION
Production Company: Denim
Executive Producer: Cam Frengopoulos
Executive Producer: Mathieu Leduc
Director: Jack Driscoll
Director Of Photography: Christophe Collette
Producer: John Scarth
Production Manager: Nico Berube
Production Coordinator: Avril Tremblay
Production Designer: Sylvain Lemaitre
Wardrobe: AJ Helie
CASTING
Casting MTL: VTB Casting
Casting TO: Mann Casting
EDITING
Editorial Company: Nimiopere
Executive Producer: Jenna Edwards
Editor: Steve Puhach
Sr. Assistant Editor: Jazzer Pagdanganan
COLOUR/ONLINE/VFX
COLOUR/ONLINE/VFX Company: FEATHER
Colourist: Kevin Wu
Colour Assistant: Ralph Pineda
Finishing: Julian van Mil
Online Assistant: Huan Le Vu Cong
Head of VFX: Colin Cunningham
VFX: Sergej Liamin, Diego Dutra, Mike Morley, Melissa Vasiliev
CG: Karol Kisiel, Sean Douglas
Production Coordinator: Stephen Skublics
Executive Producer: Sara Windrim
Producer: Sonia Ruffolo
AUDIO
Audio House: Squeak E. Clean
Executive Creative Producer: Michael Gross
Creative Director: Matthew Compton
Producer: Ben Hudson
Senior Audio Engineer: Chris Nungary
Audio Engineer: Ben Abud
RADIO AUDIO
Audio Design Agency: SNDWRx
ENG / FR Casting & Voice Direction: Didier Tovel
Engineer & Sound Design: Alex Gluch
Production Coordinator: Britta Badour
MEDIA
Agency: WPP Media + WPP Media Sports & Entertainment
Director, Media Planning: Laura DeGrace
Associate Director, Media Planning: Anthony Visconti
Manager, Media Planning: Emma Lasagna
Senior Media Planner: Jamilah Sykes
Media Planner: Jyotish Danwani
Assistant Media Planner: Prabjas Kaur Makkar
Associate Director, Sponsorship Marketing: Maddie Beauregard
Associate Director, Sponsorship Marketing: Maeve Jewiss
Manager, Media Partnerships: Emma Duggan
