What it looks like vs. What it feels like

Agency: Verve Media


Wanting to inject some fun and humor into workouts and fitness, we came up with the campaign, "What it looks like vs. What it feels like."
By using on point visuals, we tried showcasing what it actually feels like to do exercise routines that are tiresome and exhausting. One example we used was the leg press, where we showed someone pushing a plate loaded with over 50kgs of weight and compared it to pushing a huge boulder with legs.
it may look daunting, but the feeling of accomplishment and strength is unbeatable!

This professional campaign titled 'What it looks like vs. What it feels like' was published in India in April, 2023. It was created by ad agency: Verve Media. This Design and Digital media campaign is related to the Fitness industry and contains 1 media asset. It was submitted 6 months ago by Ashar: Harshal of Verve Media.


Advertising Agency: Verve Media, India
Client: People's Gym, Mumbai
Copywriters: Bhargavi Pradhan, Sakashi Dogra
Sr. Content Strategist: Kunjali Khanudi
Visualisers: Jeel Shah
Account Managers: Harshal Ashar
Group Account Manager: Uday Roy

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