Description
Workout culture and strength training wasn't something top-of-mind for most Japanese people until COVID-19 forced people into lockdown and suddenly lifting weights (also known as 筋トレ 'kintore) was a great past-time.
The idea for our campaign is built on a play-on-words as ThreeTrader is often referred to by people as Three-tore.
In this clip; our star, Ritsu Doan, is in the gym working out with teammates when he notices a term he's never seen before (ThreeTore) underneath his usual exercises)
This professional campaign titled 'What is ThreeTrader?' was published in Japan in August, 2024. It was created for the brand: ThreeTrader, by ad agency: M Global Japan. This Digital, Film, and Integrated media campaign is related to the Finance industry and contains 1 media asset. It was submitted 8 months ago.
Credits
Client: ThreeTrader
Head of Marketing: Isaac Lai
Marketing Co-Ordinator (Japan): Kaori Ogawa
Global Marketing Co-Ordinator: April Wu
Brand & Production Agency: M Global Japan
Digital & Media Agency: Sparro by Brainlabs
