Deadpool 2

Wet on Wet

Agencies: MOCEAN Big Picture Entertainment


Big Picture Entertainment, MOCEAN and 20th Century Fox just won a Clio Grand for Deadpool’s Bob Ross Trailer “Wet on Wet” — receiving the highest honor in the Trailer Innovation category — for reimagining movie marketing.
Big Picture Entertainment partnered with Fox to develop and execute an iconic piece that – beyond enticing movie-goers – would have a lasting impact on an audience bombarded by daily marketing.
The, now notorious, ad earned $700+ million worldwide in box office sales*. Deadpool 2 ranked #1 on opening weekend and is hailed as one of the most successful R-Rated movies of all time**.
* **

This professional campaign titled 'Wet on Wet' was published in United States in November, 2017. It was created for the brand: Deadpool 2, by ad agencies: Big Picture Entertainment and MOCEAN. This Film medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Big Picture Entertainment, Los Angeles, USA / MOCEAN, Los Angeles, USA
Executive Vice President / Creative Director, Worldwide Creative: Arnaldo D'Alfonso / 20th Century Fox
Vie President, Worldwide Creative Advertising: Michael Imperato / 20th Century Fox
Vice President, Worldwide Creative Strategy / Writer: Matt Motschenbacher / 20th Century Fox
Producer & Director: Mike George / Big Picture Entertainment
Creative Director: Jason Chappelle / MOCEAN
Film Studio: 20th Century Fox
Associate Producer: Kevin Coe / MOCEAN
Editors: Tony Kubek / MOCEAN, Chad Russell / Big Picture Entertainment
Graphics: MOCEAN Design & Animation
Creative Coordinator: Candace Bogan / MOCEAN


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