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Description
The campaign introduces a new pet-food line inspired by human meals.
I created human-like characters for the animals to show how the product improves each pet and to highlight that pets deserve food that feels just like ours by translating familiar human dining moments into the pets’ world, the campaign builds an emotional bridge between pet owners and their animals. This approach makes the product relatable, warm, and easy to understand, reinforcing the idea that caring for pets starts with offering them the same level of quality, attention, and respect we give to our own food.
This student campaign titled 'Welcome to the human table ' was published in Egypt in December, 2025. It was created for the brand: Aleef, by ad school: The Higher Institute Of Applied Arts. This Content, Design, and Digital media campaign is related to the Pets industry and contains 4 media assets. It was submitted 16 minutes ago.
Credits
An unofficial campaign for the Egyptian dry food brand "Aleef"
The higher institute of applied arts- 6 October
Design by: Shahd Yasser
Supervision: Dr. Eman Salah
