To celebrate the end of the world’s longest ‘dry spell’ in the Australian city of Melbourne – which spent a total of 267 days in lockdown, the longest in the world – Coopers Brewery & The Royals welcomed Melburnians back to the pub with a huge welcome mat, made from beer-soaked pub carpet.
This professional campaign titled 'Welcome back to the pub' was published in Australia in November, 2021. It was created for the brand: Coopers, by ad agency: The Royals. This Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted over 1 year ago by PR Lead: Andrea Sophocleous of The Royals.
Advertising Agency: The Royals, Sydney/Melbourne, Australia