Welcome back to the pub

Agency: The Royals


To celebrate the end of the world’s longest ‘dry spell’ in the Australian city of Melbourne – which spent a total of 267 days in lockdown, the longest in the world – Coopers Brewery & The Royals welcomed Melburnians back to the pub with a huge welcome mat, made from beer-soaked pub carpet.

This professional campaign titled 'Welcome back to the pub' was published in Australia in November, 2021. It was created for the brand: Coopers, by ad agency: The Royals. This OOH Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted over 2 years ago by PR Lead: Andrea Sophocleous of The Royals.


Advertising Agency: The Royals, Sydney/Melbourne, Australia


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