Welcome Aboard the Hungry Skies

Make sure your seat belt is securely fastened and all carry-on luggage is stowed underneath the seat in front of you or in the overhead bins because SNICKERS — one of the world's best-selling chocolate bars and proud part of Mars, Inc., — is launching a new high-flying campaign dubbed, "Hungry Skies." The global campaign, introduced today, profiles the out-of-sorts behavior that is synonymous with air travel and the corresponding turbulence it creates for perturbed passengers and flight crews through multimarket advertising in and out of airports.

Mars is a global leader in snacking and its iconic SNICKERS brand has dominated the category for years by serving as a satisfying solution for those "You're Not You When You're Hungry" moments. The new "Hungry Skies" campaign is part of a broader effort to recruit millions of consumers to the iconic Mars chocolate portfolio and shows SNICKERS as an essential travel snack that provides total satisfaction in hilarious, and perhaps all-too-relatable travel situations. Last year, the SNICKERS brand saw growth of more than 13% across the globe, and this new campaign is looking to further build on that momentum.

Created in partnership with lead agency BBDO New York, part of Omnicom, the "Hungry Skies" campaign pokes fun at out-of-sorts passengers with spots featuring airborne agitations like in-seat yoga, repeatedly pressing the call button and even sharing a seat with an emotional support snake.