Right now, there are thousands of children working and selling products in different cities of Ecuador.
It´s common for these kids to be forced to sell chocolates, lollipops, gum, and candy; sweets that were originally created for their enjoyment.
Child labor is a nightmare from which many times they will never be able to get out, so inspired by three popular sweets, we developed three characters taken from a nightmare.
Monsters that shouldn't exist but were brought to life by the horrendousness of child labor.
This professional campaign titled '$weet Nightmares' was published in Ecuador in June, 2021. It was created for the brand: SOS Children's Villages Ecuador, by ad agency: Agencia Laika. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 2 years ago.
Advertising Agency: Agencia Laika, Guayaquil, Ecuador
Ceo: Adrián Burgos
Creative Director: Eduardo Chiriboga
Art Director: Santiago Rentería
Copywriter: Carlos Cruz
Account Supervisor: Ericka Burgos