ADVERTISING

Description

Right now, there are thousands of children working and selling products in different cities of Ecuador.
It´s common for these kids to be forced to sell chocolates, lollipops, gum, and candy; sweets that were originally created for their enjoyment.
Child labor is a nightmare from which many times they will never be able to get out, so inspired by three popular sweets, we developed three characters taken from a nightmare.
Monsters that shouldn't exist but were brought to life by the horrendousness of child labor.

This professional campaign titled '$weet Nightmares' was published in Ecuador in June, 2021. It was created for the brand: SOS Children's Villages Ecuador, by ad agency: Agencia Laika. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 1 year ago.

Credits

Advertising Agency: Agencia Laika, Guayaquil, Ecuador
Ceo: Adrián Burgos
Creative Director: Eduardo Chiriboga
Art Director: Santiago Rentería
Copywriter: Carlos Cruz
Account Supervisor: Ericka Burgos

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.