Description
Independent media and ad agency H/L rejoins Toyota and San Francisco 49ers’ quarterback Brock Purdy for its second installment in a series of spots for the Northern California Toyota Dealer group. In the latest spot, "Weekend Plans," Purdy steps off the field and into fans' living rooms, helping a devoted fan prepare for game day.
“Weekend Plans” authentically connects the Toyota brand with the 49ers fandom as one woman runs through everything that goes into her preparing for game day, including picking jerseys, unloading the Camry, and adjusting the spice level of the dip, all assisted by Brock Purdy cheering her on the way that she cheers on Brock Purdy and the 49ers. By taking Brock Purdy’s dedication to his team and its fans to the next level, the quarterback showing up for gameday support mirrors Toyota’s reliability and top-notch products.
This professional campaign titled 'Weekend Plans' was published in United States in October, 2024. It was created for the brand: Toyota, by ad agency: H/L. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 9 months ago.
Credits
Creative & Account Credits:
Account Service
Trey Curtola - Chairman
Chris Cronin - Senior Vice President / Managing Director
Max Tenhoff - Account Supervisor
Griffin Knorpp - Account Executive
Jeanne Muller - Integrated Project Manager
Creative
Dallas Baker - VP, Executive Creative Director
Deepak George - Associate Creative Director, Copy
William Hammack - Associate Creative Director, Art
Zach Morrison - Senior Art Director
Jenice Tupolo - Senior Copywriter
WOLFHOUSE - H/L Internal Production Department
Carlo Silvio - Director/DP
Inome Callahan - Senior Editor
Trevor Sias - Senior Motion Graphics/Visual Effects Artist
Nikki Castillo Sikes - Executive Producer
Frances Brooks - Integrated Producer
Color/Telecine - Chris Martin, Mission Film & Design
Audio Record & Mix - Phillip Lantz, M Squared
