Unconnected, the first part read a sad message, yet when connected to the second part through the seatbelt, the complete sentence would reveal a happier, life-celebrating meaning. This clearly depicts that the use of seatbelt is an easy & effective way to preserve and cherish one's life.
This professional campaign titled 'Wedding, The Game, My Son, Celebrate' was published in Saudi Arabia in January, 2014. It was created for the brand: Okaz, by ad agency: BBDO. This Print medium campaign is related to the Media industry and contains 4 media assets. It was submitted over 8 years ago.
Advertising Agency: Impact BBDO, Jeddah, Saudi Arabia
Creative Director: Mohamad Sarhi
Associate Creative Director: Shafiq Alam
Senior Art Director: Mahmoud Khawaja
Copywriters: Amar Hasan, Lynn Ramadan
3D Artist: Junaid Khan
Graphic Designers: Sajid Ali, Ferdie Magsino