Toyota has partnered up with Ogilvy Singapore and Great Guns Asia to deliver its latest slick campaign, ‘Weave Through Life’. Created by Ogilvy Singapore’s CCO Nicolas Courant, CD Paul Kemp, and Associate Creative Director Ginny Lim, the spot was shot in Bangkok and directed by Great Guns’ Bruce St. Clair.
Weaving through the crowds of a bustling city, the camera follows three pedestrians as they encounter various obstacles on their journey. Whether they’re walking or jogging, looking up or down at their phone, they easily navigate whatever they find in front of them with seamless precision - ultimately mirroring the movements of the spot’s star, the Toyota Vios.
Working from the concept of ‘weaving through life’, Bruce immediately envisioned pedestrians avoiding each other, dodging collisions, running backwards, and other movements that would reflect the Vios’ capabilities. Realising the opportunity to create these quirky, surreal moments in real life environments, the team worked with a trio of models and a choreographer to craft the sleek performances.
This professional campaign titled 'Weave Through Life' was published in Singapore in October, 2022. It was created for the brand: Toyota, by ad agencies: Great Guns and Ogilvy Singapore. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 3 months ago.
BRAND: TOYOTA MOTORS ASIA PACIFIC
General Manager: Jaja Ishibashi
Manager: Kenix Loh
Senior Marketing Specialist: Eri Kojima
AGENCY: OGILVY SINGAPORE
Chief Creative Officer: Nicolas Courant
Creative Director: Paul Kemp
Associate Creative Director: Ginny Lim
Executive Group Director: Chelsea Radford
Group Account Director: Sze Jie Tio
Account Director: Charmaine Lim
Executive Design Director: Eric Yeo
PRODUCTION AGENCY: HOGARTH SINGAPORE
Regional Head of Moving Images: Jacinta Loo
Head of Moving Images: Fabian Sommer
PRODUCTION COMPANY: GREAT GUNS
Director: Bruce St. Clair
DOP: Román M. De Bujo
CEO/EP: Laura Gregory
EP: Lucien Tyssendier
1st AD: Khun Mhong
Art Director: Khun Gahn
VFX & Design: Heckler SG
Producer Heckler: Xin Zheng
Colorist Heckler: Caleb de Leon
Music Composer: 2AM Music
Sound Design and Mix: 2AM Music