Wear the Energy | campaign
Description
Nike's bold new, unofficial ad campaign with AI, titled "Wear the Energy," features global icons like Egyptian President Abdelfattah Al-Sisi, Donald Trump, Elon Musk, and Vladimir Putin, each donning vibrant, colorful sportswear and sneakers. Shot in diverse settings—urban landscapes, dense forests, sprawling deserts, and vibrant outdoor night scenes—the campaign captures these leaders from dynamic camera angles, emphasizing the energy and confidence that come with Nike's gear. Enhanced by colorful rim lighting, the visuals underscore the power of individual expression, no matter where you are or who you are.
This student campaign titled 'Wear the Energy | campaign' was published in Egypt, United Arab Emirates, and United States in August, 2024. It was created for the brand: Nike, . This Design and Print media campaign is related to the Fashion and Sportswear industries and contains 8 media assets. It was submitted about 2 months ago by Amr Hucien: Amr A. Hussien.
Credits
Advertising Agency (School): Amr Hussien
Production Company: Independent Project
Art Director: Amr Hussien
Copywriter: Amr Hussien
Photographer: Amr Hussien
