H&M has launched a global brand campaign for their menswear line to help men around the world embrace their own style and be confident in every moment. The campaign “Wear that feeling”, stars SNL comedian and actor Pete Davidson.
“Wear that feeling” perfectly captures the fresh energy in global men’s fashion which is all about freedom of expression and self-confidence in every single moment. The campaign films see Pete placed in those everyday situations which ultimately offer a comedic scenario for the star and puts his H&M outfit in the centre of attention. Pete Davidson’s own bold personal style completely embodies what H&M Man stands for, being confident and unafraid to be your authentic self, no matter what life throws at you, or the situation you are in.
This professional campaign titled 'Wear that feeling' was published in Sweden in April, 2022. It was created for the brand: H&M, by ad agency: B-Reel Stockholm. This Film medium campaign is related to the Fashion industry and contains 2 media assets. It was submitted 5 months ago.
Agency: B-Reel Stockholm