Description
Greenpeace has teamed up with creative agency, JayGrey, to raise awareness of the destructive super trawler, Abel Tasman (ex Margiris). Super trawlers are a serious threat to the ocean’s biodiversity as they practice indiscriminate fishing methods. The campaign calls for support from the public to stop these super trawlers from destroying Australia’s oceans.
This professional campaign titled 'Weapon of mass destruction' was published in Australia in August, 2012. It was created for the brand: Greenpeace, by ad agency: Grey. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 12 years ago.
Credits
Advertising Agency: JayGrey, Australia
Creative Director / Copywriter: Jay Furby
Art Director: David Heytman
Account Supervisor: Adrian Lugg
Client Supervisor: Jamie Ling
Retoucher: Josh Daisy
