Under Armour

We Will

Agency: Made


How does a brand rebuild its relationship with the city it calls home? A city that’s developed an entrenched sense of cynicism. For us, the answer wasn’t charity. It was humility. To really connect with the people of Baltimore, Under Armour had to first ask for their help.

This professional campaign titled 'We Will' was published in United States in August, 2023. It was created for the brand: Under Armour, by ad agency: Made. This 360°, Film, and Integrated media campaign is related to the Fitness, Other, and Sports industries and contains 6 media assets. It was submitted 8 months ago by Creative Director | Writer: Steve Dolan of Standard Practice.


Advertising Agency: Made, Boulder, CO
Production Company: Moniker Media
Copywriter: Steve Dolan
Art Director: Nate Bruning
Director: Lee Morton
Director of Photography: Nate Balli
Photographer: Devin Allen

Ministry of Health
Real Food Media


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