The campaign hopes to break down the stigma surrounding mental health which will in turn make it easier for players to look out for each other, to recognise signs of distress and encourage intervention through conversation and support.
This professional campaign titled 'We wear more' was published in Ireland in June, 2014. It was created for the brand: Gaelic Players Association, by ad agency: Atomic. This Print medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted over 8 years ago.
Advertising Agency: Atomic, Dublin, Ireland
Art Director: Ross Giles
Copywriter: Frances O’Rourke
Creative Director: Stephen Quinn
Head of Design: Stephen Kiernan
Designers: Paul Byrne, Ian Fraher
Artwork: Trevor Nolan
Photography: Kieran O’Donoghue
Video Production: Brian Fortune
Account Manager: Patrick Murphy
Account Executive: Bronagh O’Donovan