Outdoor: Given the news of people getting hurt on the subway in New York, it is clear people can’t see or don’t notice things happening around them. There will be a screen with a GoPro attached to it, picturing people that walk by, so that people can see what is going on behind them. The screen will act as eyes on the back of their head.
Unlike traditional cameras, the GoPro ultra-wide-angle lens captures a field of view up to 170 degrees that never misses a thing.
This student campaign titled 'We See Things You Don’t' was published in United States in May, 2022. It was created for the brand: GoPro, by ad school: S.I. Newhouse School of Public Communications. This Outdoor and Print media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 1 year ago.
School: S.I. Newhouse School of Public Communications, Syracuse University
Art Director: Greta Hartwyk
Copywriter: Greta Hartwyk
Instructor: Mel White