1 in 4 service women reported being sexually assaulted in the U.S. military. Some of the most dangerous weapons in the military are men and their genitals.
Digital: The choose your own adventure game asks the player different questions with options. Each answer leads to a different outcome. A real scenario of military sexual assault will appear in the game. The player will see the unfair outcomes that come with reporting sexual assault in the military with statistics that lead to a call for action.
This student campaign titled 'Dangerous Weapons' was published in United States in May, 2022. It was created for the brand: Wounded Warrior Project, by ad school: S.I. Newhouse School of Public Communications. This Digital and Print media campaign is related to the Military industry and contains 2 media assets. It was submitted over 1 year ago.
School: S.I. Newhouse School of Public Communications, Syracuse, NY
Art Director: Greta Hartwyk
Copywriter: Greta Hartwyk
Instructor: Mel White