In “We’re on it”, we see the iconic heroes spring into action to help people in need only to find they’ve already been #outheroed by Direct Line - because no one solves problems like Direct Line, not even these famous heroes.
Bumblebee, Donatello and RoboCop are the first characters to feature in Direct Line’s new brand campaign, with each of them beaten by Direct Line in an emergency situation, including an office break-in and a car accident.
This professional campaign titled 'We're On It' was published in United Kingdom in March, 2020. It was created for the brand: Direct Line, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Finance industry and contains 3 media assets. It was submitted almost 4 years ago.
Advertising Agency: Saatchi & Saatchi London, UK