We're Basically Family

In an industry obsessed with scale, celebrity, and spectacle, a new Richmond-based agency is debuting on advertising’s biggest night by doing the opposite.
Two Birds, founded by advertising veterans Patrick Simkins and Jordan Rodericks, is making its Super Bowl debut through a regional Super Bowl buy for West Broad Honda, a dealership that has been part of the Richmond community since 1978 and chose to bet on a neighborhood partner it trusted.
Rather than rely on traditional Tier 3 automotive playbooks or borrowed celebrity, Two Birds built the campaign around a simple belief: if a brand has real equity in its community, the work should reflect it. The resulting spot introduces “Tony from West Broad Honda,” a self-aware, character-driven idea designed to be as memorable as any celebrity cameo.
For West Broad Honda, the Super Bowl represented a once-in-a-generation opportunity to do something special for the people who have supported them for decades. For Two Birds, it marked the chance to show what their collaborative, wall-less creative process can produce when trust replaces convention. Strategy, creative, and production worked together from day one, shaping a piece of work built for craft, confidence, and cultural fit—not just efficiency.
The campaign extends beyond broadcast with a social-first activation that turns the Super Bowl moment into ongoing community participation. Viewers are invited to visit the dealership, meet Tony, and tag @westbroadhonda on Instagram while telling Tony where they want to go for a chance to win a fully paid 2026 road trip, complete with a West Broad Honda loaner vehicle and travel costs covered.
For Two Birds, the debut isn’t about making noise for noise’s sake. It’s about showing that meaningful, distinctive work can still come from a small, trusted partnership. Built in Richmond, for its neighbors, and confident enough to air on the biggest night in advertising.