Description
Adolescence is the stage of firsts: the first car, the first party, the first relationship, and so on. But let's be real, most of those times and with teenagers scratching their parents car or the sink shattered after hosting a party. How can Fanta refresh those moments?
At Fanta, we believe that this is the perfect stage to make mistakes.That's why we create the first error insurance so teenagers won't
stop having fun for fear of making mistakes. This way, we gave hundreds of young people the chance to refresh themselves even when they made a mistake.
Acquiring this insurance was easy - teens Just had to buy Fanta, register the labels on our website, and voila! They were insured.
This way, the more Fanta labels the youth registered, the more coverage their mistakes had.
This student campaign titled 'We Pay 4 It' was published in United States in April, 2024. It was created for the brand: Fanta, by ad schools: Universidad Autónoma de Occidente and Universidad Jorge Tadeo Lozano. This Integrated medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted 13 days ago by Art Director: Luis Rosas.
Credits
Copywriter: Brayan Mitis, Thomas Henao, Camilo Montoya
Art Director: Luis Rosas, Nicolás Neira
Motion: Daniel Moreno
