We need you: Support Ukrainians With Cancer
Agency: And Action
After February 24th, 2022, when russia launched a full-scale invasion, the lives of Ukrainian cancer patients changed forever. Now, they are facing the challenges of two wars: one is an actual war initiated by russia. And the second is a battle against cancer.
This video was created for Inspiration Family — a Ukrainian fund that supports adult cancer survivors. It aims to shed light on the struggles of Ukrainian cancer patients. To achieve this, we decided to share the foundation's activities through the real story of a Ukrainian patient.
Meet Yulia. She is a refugee from Kherson. Her city was under occupation at the time of filming, so she relocated to Kyiv to seek safety.
Yulia is fighting brain cancer, and the war also affects her treatment. We tell her story honestly, without exaggeration. With tanks in the background and scenes unfolding in a hospital and an apartment that serves as temporary shelter, we aim to depict the harsh conditions faced by cancer patients in Ukraine. Now, when Ukraine is under massive missile attacks, we aim to remind everyone again that cancer patients have a shortage of essential medicines and limited access to hospitals and doctors. Your help is crucial.
This professional campaign titled 'We need you: Support Ukrainians With Cancer' was published in Ukraine in October, 2022. It was created by ad agency: And Action. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted 2 months ago.
Video content agency: and action agency
Director: Roman Ostrovkyi
Copywriter: Mariana Fedyna
Editor: Ihor Malytskyi
DoP: Ruslan Mingazirov
Production lead: Victoria Suprun
Producer: Veronika Homeniuk
Voiceover: Mariana Danchenko
Color: Konstantyn Semerei
Photo: Oleksii Samsonov
Sound design: Dzhmil' Records