We Need To Look After Newborn Parents
Agencies: Ogilvy • WPP AUNZ • Hogarth Worldwide
Description
The harrowing sight of a newborn’s carer struggling to cope with the demands of early parenthood is played out in a confronting new Gidget Foundation Australia campaign, developed by Ogilvy Network ANZ.
Live this week, the new campaign aims to remind the broader community that newborn parents need as much tender care as their babies, in what can be an overwhelming time of change for many. Using the endline ‘Gidget Foundation is here for you’, it also positions the not-for-profit organisation as a leading point of emotional support and mental health care for expectant and new parents.
This professional campaign titled 'We Need To Look After Newborn Parents' was published in Australia in June, 2024. It was created for the brand: Gidget Foundation, by ad agencies: Hogarth Worldwide, Ogilvy, and WPP AUNZ. This Audio, Digital, and Film media campaign is related to the Health and Public Interest industries and contains 2 media assets. It was submitted about 1 year ago.
Credits
Gidget Foundation
Arabella Gibson – CEO, Gidget Foundation Australia
Alicia Yelavich – Marketing Director, Gidget Foundation Australia
Creative and strategy: Ogilvy Network ANZ
Production Company: Finch Company
Producer: Christina Wilmont
Director: Zia Mandviwalla
Managing Director / Exec Producer: Corey Esse
Executive Producer: Nick Simkins
Producer: Amy Dymond
DOP: Sean Ryan
Production Designer: Janai Anselmi
Casting Agency: Natalie Harvie / Citizen Jane
Post House: Arc Edit
Editor: Joanna Scott
Post Producer: Amelia Walton
Sound company: Massive Music
Sound Designer: Myles Lowe
Composer: Lance Gurisik
Sound Producer: Luci Roe
Photography Production Company: Photoplay
Photograther: Lester Jones
MD/Exec Producer: Alison Lydiard
